In India, there are 456 million Indians living below the poverty line with limited or no access to the bare necessities like food, clothing and shelter. Whirlpool has joined hands with GOONJ (an acclaimed voluntary organization working on the issue of clothing), to initiate EK JODI KAPDA campaign, addressing the basic but ignored need of clothing. You too can be a part of this noble initiative-reach your old clothes to us and we’ll ensure that it reaches the right hands. Rest assured your unused clothes will bring much needed cheer and relief for another person in need of the same.